Friday, 9 February 2007

Sony Ericsson's K810 and K550: Two New Cyber-shot Phones

Sony Ericsson has introduced two new phones to the Cyber-shot phone family. Complementing the K810, the K550 Cyber-shot phone delivers the benefits of Cyber-shot technology in a compact (14mm thin) form factor with easy to use features. It is equipped with a 2.0 megapixel camera...

Sony Ericsson has introduced two new phones to the Cyber-shot phone family. Complementing the K810, the K550 Cyber-shot phone delivers the benefits of Cyber-shot technology in a compact (14mm thin) form factor with easy to use features. It is equipped with a 2.0 megapixel camera with auto focus plus an LED photo light and active lens cover, the company said. Additionally Bluetooth technology and picture blogging makes it easy to share quality images with friends and family, the company added.

Steve Walker, head of global product marketing at Sony Ericsson, "The K800/K790 introduced last year established the Cyber-shot phone as a fusion of phone and camera. Now the K810 and K550 move the market forward by introducing new applications and providing real improvements in the customer experience".

While the slimK810 is a feature rich device enabling consumers to take quality shots while on the move. The new illuminated camera icons allow you to select camera settings (such as picture size & self timer) by simply clicking on one of the hardkeys; so no need to navigate into the full camera menu and risk missing a special shot. It is a UMTS device enabling high-speed picture blogging, and will be one of the camera phones available, the company said.

Sharing your pictures is done with the K810 Cyber-shot phone through connectivity options—Picture blogging allows you to upload your shots to your own blog site, while Bluetooth technology and USB 2.0 make it straightforward to share photos with friends or connect to your PC, the company continued.

The K810 Cyber-shot phone is a UMTS 2100 (GSM 900/1800/1900) device available beginning Q2 2007 in Europe and Asia. The K810 will be available in two colours—Noble Blue and Golden Ivory.

Available in Jet Black or Pearl White, the K550 Cyber-shot phone is a Quad-Band EDGE device and will launch in North America from Q2 2007.