Monday, 24 July 2006

One in Five Business Calls is Mobile

Australian businesses are replacing around one in every ten landline calls with Mobile calls, said IDC’s latest end-user Telecommunications Survey on Australia Business Wireless Usage and Preferences.

According to the survey, fixed mobile substitution amongst business users was driven by the rapidly declining mobile calling rates and the increase in landline-mobile bundled offerings.

"IDC has found on average one in every five business calls are made from mobiles within the office rather than landlines. This signifies a good opportunity for landline substitution growth in the saturated Australia cellular market."

"Mobile carriers and their solution partners who are looking for long-term competitive advantages should go beyond price-based competition and be opportunistic to be first to market by offering innovative products based on the emerging technologies such as the fixed mobile convergence (FMC)," added Tan.

Key findings of the study includes:

• Capped pricing has become the key business mobile churn factor in 2005. Other main drivers encouraging businesses to churn encompass improved network coverage and better customer service.
• The emerging "2nd wave" enterprise mobility is centered around business processes led by Customer Relationship Management, Field Fore Automation and Sales Force Automation.
• Wireless LAN usage has declined, taken over by pre-WiMAX technology. Wireless-enabled converged devices are also expected to experience high growth in terms of future usage.