Tuesday, 20 February 2007

AMD Touts Imageon for Mobile Phones

AMD has introduced the AMD Imageon 2298, 2294 and 2192 media processors, offering ultra-fast, high-resolution image processing for mobile multimedia experiences. According to the company, the AMD Imageon 2298 and 2294 processors are designed to bring the latest multimedia performance to mobile devices with a combination of features that enable an entertainment experience in today’s handheld market.

“As mobile broadband networks continue to increase capacity and improve quality, the consumer appetite for sophisticated multimedia on the go is growing exponentially,” said Paul Dal Santo, vice president and general manager of AMD’s Handheld Business.

“Trends such as mass adoption of video sharing sites like YouTube, and the popularity of the phone as a personal camera, demonstrate that today’s consumers value the ability to access and create digital media anywhere,” said Michelle Abraham, Principal Analyst with In-Stat.

According to the company, the features of the latest AMD Imageon media processors include:

• Ultra-Fast, High-Resolution image processing supports up to 12 Mpixel camera functions
• DVD-Quality Video Playback and Recording with Stabilisation for a high-quality, camcorder-like experience
• High-Definition Audio turns the phone into a portable music player
• TV Output allows viewing of videos and photos on any TV or projector
• Mobile TV capability for watching digital TV programs on the go
• Video Telephony with echo cancellation and image stabilisation
• Video Transcoding converts to various video formats and adjusts frame rate for over-the-air video messaging
• Error Resiliency compensates for transmission errors to help provide seamless over-the-air video quality