Thursday, 28 June 2007

Dell Launches New Notebooks

Dell Inc. has launched new notebook computers available in eight different colours with advanced features as it tries to grab a bigger slice of the consumer PC market it has lost to rival HP.

Texas based Dell; the world's second-largest personal computer maker also launched its first consumer PC that will use flash memory instead of a traditional hard-disk drive to store data. The lightweight laptop comes with a small 32 gigabytes of data storage space.

Dell's new notebooks will be available in flamingo pink, sunshine yellow, alpine white, ruby red, jet-black, midnight blue and espresso colours.

With this launch, Dell also announced tat it was phasing out its Dimension brand, used for its desktop computers for more than a decade, and switch to the Inspiron name previously used only for its notebooks.

By launching new products, Dell is trying usurp the top position it ceded to HP last year while Dell was trying to steer clear of all allegations of tax evasion.

Dell this month started selling PCs in Wal-Mart Stores Inc, breaking from a 23-year practice of selling directly via Internet or phone, under a strategy by founder Michael Dell to stoke growth.

The company said that it would announce more retail partnerships in the coming months.