Monday, 27 August 2007

Acision Increases Messaging Capacity for Pakistani Telco by 700%

Acision has entered into a tender to upgrade the Short Message Service Center (SMSC) of a leading Pakistani telco operator to support the rapid uptake of SMS in the region.

Ufone, the mobile service brand of Pakistani operator Pak Telecom Mobile Limited (PTML), is expanding its messaging capacity by 700 percent to handle “very high volumes of messaging traffic and provide subscribers with a consistently high-quality messaging experience.”

The mobile market in Pakistan has apparently been experiencing strong and sustained development, reaching above 60 million subscribers across the country.

“There is real opportunity for operators in Pakistan to grow subscriber bases, but to successfully build long-term success it is crucial to have a reliable and advanced infrastructure in place,” said Mr Mubashir Naqvi, President and CEO for PTML.

With a huge market to tap into –- Pakistan’s mobile penetration level stands at only 40% --and with operators adding an average of 0.5 million subscribers per month, mobile operators are staying competitive by offering superior service levels instead of just simply competing on price.

According to Acision, PTML’s SMSC extension will provide the operator with a state-of-the-art messaging platform to meet the growing demand for SMS messaging among mobile phone users in Pakistan.

Boudewijn Pesch, Managing Director for Acision in Asia Pacific, added: “Pakistan is an exciting market for Acision, presenting great potential for high performance mobile data services such as mobile messaging, which operators are looking to build on as they seek to capture forecasted revenues.

“In Pakistan, Acision powers messaging systems for three out of six mobile operators and globally we process half of all text and multimedia messages sent daily. This means that we have not only the experience, presence and support capability to meet PTML’s requirements for today, but also for its future long-term growth.”