Wireless and broadband communications giant Motorola, announced Monday that its Enterprise Mobility business was awarded top honours by consulting firm Frost & Sullivan for outstanding business strategies in development of the passive Ultra High Frequency (UHF) Radio Frequency Identification (RFID) market for supply chain applications.
The award was conferred at the 2007 Frost & Sullivan Industrial Technologies Awards banquet held in Singapore on August 17, 2007.
Commenting on the growth of RFID in the region and Motorola’s success in this segment, John Cunningham, director, RFID & Wireless for Motorola’s Enterprise Mobility business, said, “Many companies in Asia are finding value in implementing RFID systems today, especially when it is solving real business problems and results can be seen.
“The key factor, as with any new technology, is to understand the capabilities of RFID and evaluate how it can be useful to the company’s operations and deliver a positive return on investment. We have been successful in demonstrating real business value to our customers which is helping to spur adoption here in the region.”
Compared with other frequencies, UHF RFID technology, which operates in the range of 860 to 960 MHz, offers the longer read range needed in large warehouse environments for the rapid and accurate identification and tracking of individual cases and pallets. This vital information is captured automatically and helps to provide companies with a way of automating manually intensive processes which, in turn, will help to increase overall logistics productivity, accuracy, and quality.
“The technology is far better than it was a few years ago in terms of performance, and the prices of readers, tags and applications continue to come down which is helping companies to find a positive return on investment,” elaborated Cunningham.
“This is already helping to increase adoption across the region. However, there is still a lot of work as organizations learn to deploy the technology internally as well as to integrate it with their supply chain partners. Supply chain integration is a very complex process and it is going to take time for RFID to become a mainstream technology. This is a similar situation to when bar code technology was first introduced.” |
