Monday, 19 June 2006

Airwide Solutions Spreads Wings Into Asia

Airwide Solutions, a mobile messaging infrastructure and applications software provider for wireless operators, is further expanding into Asia with the availability of its next generation messaging architecture and new Linux-based router. Airwide’s Fusion architecture is expected to enable mobile operators to deliver services more quickly and provide an environment to introduce integrated multimedia applications.

Fusion provides an open, non-proprietary IP architecture that facilitates migration to an IMS (IP Multimedia Subsystem) environment by integrating legacy messaging networks with the core building blocks for IMS. A component-based framework is used to eliminate the silos of traditional messaging architectures. Fusion utilizes web services and SIP (Session Initiation Protocol) as a communications protocol, providing a holistic view for distinct messaging domains. The new architecture provides a unique integration point between the messaging infrastructure and other parts of the mobile network by consolidating business logic into a centralized component. For mobile operators, this provides a pragmatic fusion of current messaging systems with future components, and a fusion of content and multimedia applications with the messaging infrastructure.

Airwide also announced the availability of its AirOpen Router in Asia, which implements Fusion's architectural design. The Linux-based next generation messaging router is expected to provide wireless operators the capacity to tap into new revenue streams such as high-value A2P (Application to Person) applications and launch new entertainment and information services such as goal alerts during the 2006 World Cup.

The AirOpen Router incorporates first delivery attempt, load-distribution and routing intelligence so that traffic can be dynamically allocated across the network’s messaging elements in the most efficient manner. "We are excited about introducing our next generation messaging solutions to the region,” said Rajive Chandra, Airwide Solutions’ regional director for Asia Pacific. “Our Fusion Architecture and AirOpen Router break new ground in helping mobile operators address the conflicting challenges of incorporating IMS into their existing messaging architecture, enhancing the capacity of their networks to support increasing message traffic, lowering delivery cost-per-message, maintaining security, and adding value to attract and retain subscribers. With the help of our Singapore, Australia and India based operations, Airwide is enabling mobile operators across the region to more easily create new revenue streams and deliver exciting new entertainment and information services to their customers."